13 January 2011

L’Oréal Paris Introduces NEW Lines For 2011

L’Oréal Paris Double Extend Eye Illuminator Mascara
L’Oréal Paris Double Extend Eye Illuminator Mascara offers a sophisticated new way to intensify your natural eye color with the power of pearls. In just two simple steps, this light-reflecting lengthening black mascara highlights flecks of color found in eyes, while the sphere-shaped tipping brush applies the pearl-infused top coat, resulting in a truly visible illumination effect. Three different customized shades are designed specifically to enhance blue, green/hazel and brown eyes. The fourth shade is a universal pigment that compliments all eye colors.
Price: $10.95 

L’Oréal Paris Studio Secrets Professional The One Sweep Eye Shadow
Leveraging the “professional-look-made-easy” expertise of the Studio Secrets Professional Collection, L’Oréal Paris introduces the first ever eye shadow trio that provides a multi-shade shadow look in one effortless step. The secret? An innovative eyelid-shaped palette and contoured brush applicator designed to pick up the perfect amount of shadow to define, color and highlight eyes for a complete, professional look. With a simple horizontal sweep of the brush from inner to outer eyelid, the three shades are evenly and expertly distributed from lash line to brow bone. The soft, creamy powder formula packed with Vitamin E boasts all-day wear without creasing or fading. Available in four natural and four playful palettes, each designed to maximize your eye color – blue, green/hazel and brown eyes – along with a universal shade for all eye colors.
Price: $9.95, Available in 8 shades

L’Oréal Paris Magic Smooth Soufflé by Studio Secrets Professional
Designed with L’Oréal Paris’ Studio Secrets Professional expertise, this innovative air-whipped, oil-free foundation makes it easy to achieve a professionally flawless finish every day. Microscopic air bubbles create a light airy base, so skin feels comfortable, not weighted down by layers of coverage. Using L’Oréal Paris’ revolutionary Mati-Crystal Technology, the unique soufflé formula delivers a naturally matte effect that lasts all day without any dullness. The blendable formula smoothes fine lines and wrinkles, while blurring pores and imperfections – transforming skin to velvety-soft perfection.
Price: $15.95, Available in 12 shades at www.lorealparis.com and chain drug, food and mass market retailers nationwide.

L’Oréal Paris Infallible Le Rouge
Say goodbye to the era of dry lips from long-wear lipstick. Introducing a new collection of conditioning, comfortable and easy-to-apply lip color that delivers 10 hours of fresh, vibrant wear. The easy one-step formula introduces Color Fix Technology, patented flexible new polymers that offer greater adhesion and truer color that won’t flake off or fade. Formulated with Vitamin E and Ceramide 5, it provides a healthy shine instead of dreaded dryness characteristically associated with some long-wear color. Available in a wide range of color families – from reds, pinks and plums to mauves, corals and browns – every woman can find a shade that is uniquely “her.”
Price: $9.95, Available in 30 shades

L’Oréal Paris Go 360˚ Clean Anti-Breakout
Go 360˚ Clean Anti-Breakout delivers an innovative new anti-acne formula that’s clinically-proven to help eliminate blemishes, pimples and blackheads while providing a deep gentle cleansing that leaves pores appearing smaller and skin looking and feeling softer. Go 360˚ Clean Anti-Breakout is specially formulated with 2% Salicylic Acid to exfoliate, open clogged pores and remove bacteria while Glycerin hydrates skin and prevents over-drying. This latest innovation in the Go 360˚ Clean collection works with L’Oréal Paris' signature Scrublet™. More effective than cleansing by hand, this soft, flexible disc applies a rich lather that goes deep – unclogging pores and gently removing traces of dirt, oil and makeup. The Scrublet™ pops right into and out of the custom-made bottle for convenient storage.
Price: $6.99
L’Oréal Paris EverSleek Sulfate-Free Smoothing System
The desire for straight, smooth hair and the increasing popularity of professional straightening treatments has resulted in women clamoring for products that protect, smooth, maintain results…and really work. Offering an advanced yet gentle way to achieve smooth results without spending salon prices, L’Oréal Paris introduces EverSleek Sulfate-Free Smoothing System, a breakthrough hair care collection specifically designed to smooth frizzy, unruly or processed hair. Free of harsh sulfates, unnatural silicones and parabens, EverSleek technology contains Argan Oil, Olive Oil and Sunflower Oil to penetrate hair fibers and smooth the cuticle for natural, long-lasting frizz control. With seven products including the first-to-mass silicone-free serum, EverSleek offers a complete hair care system for 48 hours of weightless frizz control.

The EverSleek collection includes the following products: Intense Smoothing Shampoo/Conditioner, Reparative Smoothing Shampoo/Conditioner, Smoothing Deep Conditioner, Humidity Defying Leave-In Crème and Frizz Taming Crème Serum
Price: $6.99 - $8.99 each

L’Oréal Paris Studio Line Collection
You asked… L’Oréal Paris listened. For more than 25 years the Studio line has offered men and women the tools needed to create their look and express their styles. In 2011, Studio has undergone a dramatic creative overhaul with new packaging, making it easier to find the styling product perfect for you. In addition to a new look, the Studio line now offers five new products, bringing the range to 12 studio-inspired, sophisticated yet user-friendly offerings. The new Volume and Curl offerings help you achieve weightless volume, frizz control and curl definition for long-lasting hold and body. New Mega Hairspray sprays on clean and holds style in place all day with long-lasting shine. The revamped Studio Line provides both men and women with a full line of gels, mousses, sprays, spritzes and texturizers that meet every styling need.
Price: $4.99 each 

All products are available at www.lorealparis.com and chain drug, food and mass market retailers nationwide.

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