I can't even begin to explain the countless number of times I've gone into a store and picked up a foundation debating on whether or not that would be the day I'd take the risk and give it a try. Especially with drugstore brands because there's no one there to help you choose and I always feel like I'm playing the guessing game when it comes to finding my correct shade. It never fails, I ultimately end up putting the makeup back on the shelf because I'm not ready to risk buying a foundation that just may or may not be my color.
Well, Iman Cosmetics has developed a guide to help you more accurately discover your perfect shade. They have color charts from top brands Revlon, Black Up, Fashion Fair, MAC, Black Opal and L'Oreal. If you know your shade in at least one of those brands then this chart is very beneficial in helping you choose your ideal Iman Foundation.
Out of those brands I definitely know that I am a NW47 in MAC. I've only heard great things about Iman Cosmetics and now with this insight I can go and finally pick out my shade!
According to the chart I would be an Earth 5 in the Stick Foundation & Cream to Powder, an Earth Deep in the Cover Cream and an Earth 4 in the Liquid Makeup.
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I can't wait to give these foundations a try! I wish more brands would create similar charts, that would definitely take the guess work out of picking makeup. What are your thoughts on the color guides? Have you used it?
Visit www.imancosmetics.com to view all of the color charts.