12 May 2011

L’Oréal Paris’ Celebrates 20th Anniversary of Voluminous Mascara

Voluminous is L’Oréal Paris’ best-selling mascara and a celebrity and makeup artist favorite. Since the launch of the original Voluminous formula in 1991, L’Oréal Paris has introduced four additional mascaras to the line including Voluminous Full Definition (2004), Voluminous Naturale (2007), Voluminous Extra-Volume Collagen (2009) and most recently, Voluminous Million Lashes Mascara (late 2010). The line is all about buildable volume so you can give your lashes natural, defined, bold or extreme volume feel. On average, L’Oréal Paris sells about 40,000 Voluminous units a day, or 28 products a minute

Products in the Voluminous Franchise:

L’Oréal Paris Voluminous Volume Building Mascara
Beloved for its clump-resistant, flake-proof properties, this classic mascara is formulated to build lashes to 5X their natural thickness for a full and dramatic lash look. The Volume Maximizing Brush thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges or clumps.
Price: $7.50

L’Oréal Paris Voluminous Full Definition Mascara
This ultra-smooth, volume building mascara offers lash-by-lash definition for the fullest, most distinct lashes ever. To transfer the conditioning properties of Vitamin E to the lashes, Voluminous Full Definition utilizes LAN technology, a carrier system regularly used in the hair care industry to deliver ingredients to the root of the hair. The result is Vitamin E enriched lashes that allow the formula to glide through quickly and treat each lash individually for maximum volume with incredible definition and lash separation. The smooth formula can be applied in layers for ultra volume and lashes remain soft and clump-free.
Price: $7.50

L’Oréal Paris Voluminous Naturale Mascara
This lightweight, volumizing formula glides on smoothly and evenly to enhance fullness. The Volumizing Definition Brush with longer, straighter and staggered bristles perfectly builds and defines lashes without clumps for natural, noticeable lashes.
Price: $7.50

L’Oréal Paris Extra-Volume Collagen Mascara
Designed with a revolutionary hydra-collagen formula, Extra-Volume Collagen Mascara enhances the thickness of lashes for up to 12X more important without any clumps. The patented brush is 50% bigger so it builds that incredible volume fast. Lashes will build extra body and extra impact in just one sweep.
Price: $7.95

L’Oréal Paris Voluminous Million Lashes Mascara
Upgrade to gold and millionize your lashes to enjoy instant, bold volume with clean separation. The innovative Million Lashes brush precisely combines long and short bristles to capture and evenly coat every lash from root to tip. The new Clean-Sweep Wiper System uses stretch technology to adjust to every bristle, remove excess mascara and wipe the brush free of clumps, leaving just the right amount of mascara needed for an ultra-volumizing look.
Price: $8.95

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