Kelly Rowland Announced As Spokesmodel for Sean Combs New Fragrance "Empress"

Beauty, Power, and Confidence define the new fragrance for women, EMPRESS, and Rowland epitomizes these qualities

Sean “Diddy” Combs announces the launch of EMPRESS, the female counterpart to the award winning men’s cologne I Am King and the second women’s offering in his highly successful fragrance collection. Made for the modern woman – this fragrance represents female royalty and feminine strength. EMPRESS is a woman’s secret weapon allowing her to rule over her domain. She is more powerful than a king; she is EMPRESS.

“EMPRESS expresses the power of beauty and power of all women. While there are many ladies out there who embody the essence of my new women’s fragrance, I think Kelly Rowland is a perfect example of a modern day Empress. With her incredible talent and beauty, she will help me spread the word about my newest signature fragrance. I am excited to have her on board with me as I launch what I believe is the most powerful fragrance ever,” says Combs.

The announcement falls on the heels of Rowland’s highly anticipated new album drop, “Here I Am,” that features the #1 hit single, “Motivation.” This coming October, Rowland heightens her international fame status as one of the judges on Simon Cowell’s UK version of the X-factor. Kelly has also been tapped to star in author Stephen King’s “Bag of Bones,” for a Sony Pictures Television mini-series with actor Pierce Brosnan, premiering later this year on A&E.

Representing the modern day Empress, Rowland will make personal appearances in both retail and media settings speaking on behalf of Empress and Combs himself. She will be engaged via social and online networking to spread the message of female empowerment and the power of beauty to her fans and fans of the Sean John women’s fragrance brand alike. Mutually inspired by their affinity for fashion, unparalleled sense of social grace and international style icon status, Combs and Rowland are true complements to each other for the launch of this fragrance. “I decided to be an Empress Ambassador because I stand behind the notion of what the fragrance represents,” says Rowland. “We are starting a movement with Empress! Every woman is beautiful, powerful in her own right.”

“I’ve been fortunate to have been inspired by many Empresses throughout my life, and thought it was only fitting that the message of my new women’s fragrance be delivered by a true Empress herself, and Kelly is just the woman to help me do it,” added Combs.

A crisp fruity floral, notes of Empress include a fresh blend of Key Lime Pie, Mandarin Imperial, Starfruit and Imperial French Berry, as well as warm caramel and comforting vanilla. The fragrance is designed to inspire the Empress in every woman. Sean John Fragrances debuts the power scent for women August 2011, at Macy’s department stores nationwide.