16 February 2012

China Glaze Introduces Capitol Colours Collection

With THE HUNGER GAMES about to begin, Capitol citizens can show their support for their chosen district through China Glaze®’s exclusive Capitol Colours nail polish collection. The collection combines rich crèmes, soft shimmers and bold glitters to create the limited edition 12 shade nail polish collection inspired by the most anticipated movie release of the year.

The China Glaze® Capitol Colours collection includes the following shades:

Dress Me Up
A stripped down dark rose pink crème

Foie Gras 
Decadent dark crème taupe

 Fast Track 
Soft sandy brown with a gold metallic shimmer

Hook and Line
Pearlescent light grey

Stone Cold 
Matte slate grey with shimmer

Smoke and Ashes
Black-based teal with multicolored shimmer

Moss green with gold shimmer

Mahogany Magic
Reddish-brown crème

Harvest Moon
Crystalized copper shimmer

Bright orange shimmer

High-wattage gold and ruby red glitter blend

Luxe and Lush
A high octane flaky overcoat

The release of the collection follows the debut of the China Glaze® Capitol Colours consumer and beauty trade advertising campaign featuring the story’s Effie Trinket, who is assigned by the Capitol to escort and prepare the Tributes from District 12 for the 74th Annual Hunger Games. The ad features the tagline, “What will you be wearing to the opening ceremonies?,” encouraging fans of THE HUNGER GAMES to support their favorite tribute and district by wearing a corresponding shade. Full-page ads will run in the March issues of teenVOGUE, People Style Watch and InStyle.

China Glaze® Capitol Colours will be available in early March 2012 at salons and specialty beauty retailers including Sally Beauty Supply and ULTA stores, coinciding with the release of THE HUNGER GAMES in theatres March 23, 2012. Individual shades retail for $7. The collection will be available in a 12-piece counter display as well as open stock colors.

China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze

1 comment

  1. yikes! i still havent gotten the spring color collection yet. i havent been home in over a month to buy them. and now another one!!!


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