21 March 2012

Aveda Premiere's NEW Spring/Summer Collection at Van Michael Salon in Atlanta

A couple of weeks ago I had the wonderful opportunity of visiting the Buckhead location of the Van Michael Salon here in Atlanta. The Van Michael Salon hosted a delightful event debuting Aveda's new Spring/Summer 2012 beauty and hair line. I must say that it's not often that I get a chance to attend local events so I was pretty excited to see what Aveda's latest collection was all about. 

As a fresh transition from Winter to Spring Aveda highlighted that it was all about vibrant color starting with an introduction to their new makeup collection for Spring/Summer 2012 -Sea Blossoms. Sea Blossoms is a limited edition palette full of seaside pastels for the eyes, lips and face.

Next up were aroma-therapeutic essentials. Talking among the ladies in attendance we could attest that we all have suffered from stress at some point in our lives. Aveda introduced a unique way to relieve stress and tension with the launch of their organic Stress-Fix aroma body care line. With notes of organic lavender; the body lotion, scented rollerball and soaking salts are sure to get your senses flowing and stress levels down. In celebration of Earth Month this April, Aveda also introduced their 2012 Light The Way limited edition Candle which is made from soy wax and also features the lavender stress relieving aroma. Aveda's Earth Month is an annual campaign that raises awareness for clean water projects around the world. 100% of the proceeds will go to the Global Greengrants Fund

Finally, we were introduced to Aveda's latest skin and hair essentials. Elemental Nature is a line of skin care starter sets derived from the old healing tradition of East India. The idea is that the spirit of natural elements such as air, fire, water and earth are found in all living things and when balanced the skin looks healthy and radiant. The various sets include Cleansers, Exfoliants, Moisturizers, Brighteners and Toners. 

Hair loss and damage is a growing concern among a number of women and men. Aveda remedies this issue with their new Invanti line. Composed of high performance ingredients the line is clinically proven to reduce hair loss by 33% also protecting it from breakage and further damage. The Invanti solutions for thinning hair regimen includes an Exfoliating Shampoo, Thickening Conditioner, and a Scalp Revitalizer. 

As an accessory to hair essentials, Aveda also introduced their Full Spectrum hair colors. Full Spectrum Protective Permanent Crème Hair Color is a 96 percent naturally-derived professional hair coloring system designed to deliver fade-resistant color in a diverse range of customizable shades with essentially damage-free results – infusing hair with incredible condition and shine.

 Jamie from Van Michael Salon modeling Aveda's Full Spectrum Hair Color

For more information on Aveda's Spring/Summer 2012 Collection, please visit www.aveda.com. For more photos from the event, feel free to visit us on Flickr

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