30 October 2012

OPI Partners with Mariah Carey Launching Limited Edition Liquid Sand™ Nail Lacquers


OPI announces the launch of eight new limited edition shades inspired and hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle.

“OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.

“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never-before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”

Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish. 

Studio Shades include: 

A Butterfly Moment 
This sophisticated and frosty tan nude has us all a-flutter

Sprung 
Fall hopelessly in love with this shimmery copper

Pink Yet Lavender
This pink glitter with lavender shimmer has superstar shine!

Anti-bleak
This deep, creamy purple will lift your spirits



Stage Shades include: 

Stay the Night
Make it last in this matte black with red glints

Get Your Number
Wearing this matte blue with sparkles is a great call

Can’t Let Go
Hold onto this matte purple with dazzling sparkle

The Impossible
This matte fuchsia with star confetti will never give up


OPI Liquid Sand lacquers should always be worn without top coat. 

Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

5 comments

  1. Not sure how I feel about the liquid sand. It looks so gritty and I always try to avoid that with glitter with lots of top coat.

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    Replies
    1. I agree and it looks like a pain to remove!

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  2. Such pretty colors! I'd rock the Pink yet Lavendar on Christmas day. A butterfly moment is nice but it looks like the rest of the nude pinks by OPI. But I do like the liquid sand line for fall.

    ~Chymere A.

    www.chymereanais.blogspot.com

    ReplyDelete
    Replies
    1. I'm most curious about the liquid sand and I agree the pink is pretty but does look too reminiscent of other OPI pinks.

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  3. Oooo I like that purple. I'm probably gon need a cotton balls per nail though.

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